Hi everyone, I know you all were really enjoying this series of DigiMother’s Bloggers Interview but I went on a long break from blogging due to some personal reasons and could not update the blog. And I am happy to continue this series with veteran blogger, Rachna Parmar of popular blog Rachna Says. I personally admire her for her quality content and the honesty with which she writes. She is one of the top bloggers from India. And I really thank her for agreeing for this post of Bloggers Interview Series.
Rachna is the Editor of Money View blog. She is also a Content Strategist, professional Content Writer and award-winning blogger. She is a Major in Chemistry and MBA in Marketing Management from NMIMS, Mumbai. After having worked in Brand Management, she took a sabbatical when she had her kids. She also did dabble in Teaching and Medical Transcription in her quest to balance work-life after kids. And finally she stumbled upon writing. Having started this blog in 2008, she ventured into professional content writing. She writes for HuffingtonPost India, Women’s Web and Elephant Journal among others. She has been published in DNA newspaper in Bangalore and in Parent’s India, a Parenting magazine. There’s more to know about her. Do visit her blog for more.
Q.1 Please tell us something about yourself and your blogging journey so far.
Rachna: I am an Editor for a corporate blog and also handle digital marketing for a not-for-profit organization. I have 3 reasonably popular blogs and recently ventured into a YouTube channel for my cooking blog. A Marketing professional by qualification, I dabbled in Brand Management a lifetime ago. Today, writing is my career choice.
I am mom to two kids and a Labrador and I live in Bangalore. Apart from writing, I enjoy cooking, working out, playing with my Labrador and reading.
Q.2 What led you to take up blogging as a full-time career option?
Rachna: Blogging is not a full-time career option for me, but it was certainly instrumental in propelling me in to the world of writing. I started my first blog, Rachna says, in 2008. At that time, it was an online journal for my children’s growing up years. That led me to a number of content writing assignments on the web and opened up new avenues when blogging went commercial. I have worked with numerous brands and people globally. So yes, blogging launched my career in writing.
Q.3 How much money do you make through your blog and what techniques do you use to monetize your blog?
Rachna: I make a reasonably good amount of money through my blogs. Most of it comes from sponsored content, brand and event collaborations and some of it from advertising. Most importantly, I am never dishonest when doing any sponsored posts. Also, the paid content is always in line with what I write on that particular blog. Over the years, I have learned a lot about the technical aspects of blogging and all my blogs are now self-hosted. It helps to understand things like SEO, follow best practices of blogging but most importantly maintain your passion for writing.
Q.4 What message would you like to give to new bloggers who want to take up blogging as a full-time career option?
Rachna: I would say don’t go for it. Blogging as a full-time career option is a huge risk to take. It takes a lot of time and effort to build a credible blog and reputation. That it will happen for you is not sure. Income wise, you will have to find alternate means to sustain yourself. Unless you become really big, this cannot be your only income source. Remember blogging is a lot of work. If you are a passionate writer, then do jump in, but don’t look at blogging as an upfront career option. Also remember that there are already millions of blogs out there and to build your niche would be an uphill task.
Q.5 Where do you see the future of professional blogging in next 5 years?
Rachna: I see professional blogging continuing to grow and evolve as digital marketing acquires focus by brands. At the same time, poor quality content will get weeded out. Tasteful honest content that focuses on genuine reviews/sharing of concepts will continue to find favour both with brands and readers.
That’s all from Rachna.
You can quickly connect with her on twitter @rachnaparmar.
Hope you liked this post!
You can read past interviews here.